Sprout’s Kindness Counts

In August 2011, preschool television channel Sprout created a multiplatform, pro-social initiative called Kindness Counts designed to support the development of empathy, sharing, and helping in preschoolers by promoting small acts of kindness that make big differences.

The long-term campaign, created in consultation with Dr. Nancy Eisenberg, Ph.D., a leading theorist in the field of empathy and altruism, includes a series of PSAs aimed at families watching Sprout together, as well as digital and social media components focused on parents and caregivers of preschoolers. Children are encouraged to face situations with kindness and then tell their parents or caregivers about what they did so their efforts can be shared on sproutonline.com.

The ultimate goal is to log one million acts of kindness from families all across the country on sproutonline.com/KindnessCounts. Any small act of kindness performed by a child can be submitted, from throwing away a piece of litter to making a new friend.

Comcast Newsmakers

Comcast Newsmakers is a unique local news platform where local, state, and federal officials, as well as community leaders share their perspectives on current events and issues of significance with the local community. Available on-air, online, and on demand, Comcast Newsmakers is produced in 23 states and in Washington, D.C. While primarily a news platform of local interest, national and international leaders, including Secretary of Labor Hilda Solis, Archbishop Desmond Tutu, and Congressional Black Caucus Chairman Emanuel Cleaver, II were featured in segments in 2011.


Faces of the Future

Faces of the Future
Campaign

In 2011, Boys & Girls Clubs of America launched its Faces of the Future campaign to raise awareness about the importance of digital literacy. Comcast featured the campaign as the lead story on Comcast.net and social media sites, driving almost 80% of the campaign traffic. Due to Comcast’s support of this campaign, Boys & Girls Clubs of America’s Facebook fans nearly doubled in the first 10 days of the two-week campaign, adding more fans in this 10-day period than the organization had engaged in the prior three years.

Text for Trees

Each December, NBCUniversal gives a gift to the environment through the Text for Trees program. Through the simple action of texting or tweeting, millions of consumers helped Green is Universal plant more than 2 million trees across the United States. Launched in December of 2009 at the Rockefeller Center holiday tree lighting ceremony, nearly 250,000 texts were sent by consumers, each resulting in one tree being planted. The program has broadened to online, email, and social media outreach tactics on Facebook and Twitter, resulting in more than 1 million trees having been planted in each of the last two years.

This program helps rebuild our nation’s depleted forests — forests that might have been damaged by extreme weather or fires. Trees are planted around the country by the Arbor Day Foundation, Text for Trees’ non-profit partner.