Sprout’s Kindness Counts
In August 2011, preschool television channel Sprout created a multiplatform, pro-social initiative called Kindness Counts designed to support the development of empathy, sharing, and helping in preschoolers by promoting small acts of kindness that make big differences.
The long-term campaign, created in consultation with Dr. Nancy Eisenberg, Ph.D., a leading theorist in the field of empathy and altruism, includes a series of PSAs aimed at families watching Sprout together, as well as digital and social media components focused on parents and caregivers of preschoolers. Children are encouraged to face situations with kindness and then tell their parents or caregivers about what they did so their efforts can be shared on sproutonline.com.
The ultimate goal is to log one million acts of kindness from families all across the country on sproutonline.com/KindnessCounts. Any small act of kindness performed by a child can be submitted, from throwing away a piece of litter to making a new friend.