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Amy Banse |
Amy Banse serves as President of Comcast Interactive Media (CIM), a division of Comcast Corporation that is responsible for developing and operating online tools and businesses focused on entertainment, information and communication.
Since founding CIM in December of 2005, Ms. Banse has led Comcast’s online strategy, overseeing the acquisition of Fandango (the movie ticketing site), Daily Candy (the popular email newsletter), Plaxo (the smart contacts site), and thePlatform (the industry-leading provider of digital media publishing solutions) as well as the in-house development and management of, Comcast.net and xFinity.com(Comcast’s portals), Fancast, (a leading tv entertainment site), xFinitytv (Comcast ‘s online video portal), and Swirl (Daily Candy’s sample sales site). In this role, she has grown CIM into an 800 person team with significant digital capabilities and has played a key part in the industry’s development of its TV Everywhere strategy and in Comcast’s execution of that strategy, Fancast/xFinitytv.
Ms. Banse joined Comcast in 1991 as an in-house attorney responsible for programming acquisition. Most recently she served as Executive Vice President of Content Development where she oversaw the development of Comcast’s cable network portfolio including the company’s investments in E! Entertainment Television, The Golf Channel, and VERSUS and the development and launch of G4, PBS KIDS Sprout, TV One and Comcast’s sports networks.
Ms. Banse has represented CIM and Comcast as a featured speaker in venues around the country discussing the rapid evolution of content consumption in a digital world and the opportunities and challenges facing the cable and entertainment industries. She has been named among the “Most Powerful Women in Cable” and the “Top Programmers to Watch” by CableWorld magazine. She has also been named among the Cable 100 by Multichannel News and the Digital Power list, by The Hollywood Reporter. She was honored as a “Wonder Woman” by Multichannel News and Women in Cable Telecommunications (WICT) in 2004, received WICT’s Geraldine B. Laybourne Fearless Award in 2009 and ProMax’s Brand Builder Award in 2010 Ms. Banse sits on the Board of The Morris Arboretum and Springside School for Girls. In 2007 she received “The Distinguished Alumni Award” from Springside School, and in 2006 she was honored by Girls, Inc. as an outstanding role model for girls during their annual Celebration Luncheon. Ms. Banse is also a member of The Forum of Executive Women, the Philadelphia region's premier women's organization.
Ms. Banse received a BA from Harvard University and a JD from Temple University Law School. She and her husband and their four children live in Philadelphia.
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