Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on moving the industry forward through advanced technologies and innovative products that reach audiences in the most effective and efficient ways.
With With a presence in over 80 markets reaching approximately 30 million owned and represented homes, Comcast Spotlight offers advertisers advanced technologies and innovative products reaching millions of qualified consumers for deeper engagements with their brands.
Vision
While Comcast is dedicated to creating value for its subscribers, Comcast Spotlight is focused on creating value and opportunity for its advertisers.
We've created a television marketplace where both large and small advertisers can leverage the latest message delivery technologies, the most insightful marketing intelligence and the most innovative promotional opportunities. This approach — and the infrastructure behind it — allows us to create customized and compelling solutions for each advertiser.
What's more, Comcast Spotlight is developing new media solutions to redefine our business in the minds of our customers and to offer advertisers leading-edge advertising applications that shadow the advancements Comcast Cable is making with new products and services.
In fact, Comcast Spotlight's industry-leading iTV advertising applications drive viewership, provide qualified leads and are coupled with more metrics to prove accountability. We're bringing direct marketing capabilities to the TV with the technology that allows advertisers to enable linear commercials with interactive overlays for lead generation.
Products
Comcast Spotlight helps put the power of on air, online and on demand media to use for local, regional and national advertisers.
Marketers can reach, engage and connect with audiences with optimal efficiency and effectiveness using Comcast Spotlight's integrated marketing opportunities, including:
- On Air: Harness the power of new cable TV programming and technologies to get specific messaging to desired audiences.
- Online: Connect online with millions of potential customers more efficiently and with pinpoint accuracy.
- On Demand: Reach a qualified and actively engaged audience in an uncluttered environment 24 hours a day.
- Interactive Technologies: Attract viewers and generate highly qualified leads with cutting-edge advertising engagement features designed to increase ROI.
- Promotions: Enhance an advertising campaign with promotions, sweepstakes, sponsorships and more to further extend the brand messaging.
- Advertising Analytics: Collect strategic and tactical insights to help target and execute advertising plans effectively.
To learn more about Comcast Spotlight, you can visit our home page or newsroom.