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Comcast Segmented Advertising

Comcast is introducing new advertising capabilities, called Segmented Advertising, for its Television services.

Segmented Advertising groups together households with similar characteristics. It delivers ads that may be of most interest to each group of households, rather than delivering the same ads to everyone. Segmented Advertising does not change the number of ads anyone sees. It simply increases the likelihood you will see ads about products and services that are more relevant to you.

Segmented Advertising uses readily available third party demographic and interest data that is routinely used for direct mail purposes, for instance, to create an anonymous group or “segment” of households. For example, car dealers want their ads featuring larger cars to reach households that are likely to include families. With an advertiser’s guidance about what kind of audience group it thinks will be most interested in a particular advertisement, Comcast is able to deliver ads to the groups that are most likely to be interested in the advertiser’s product.

When your household is included in an advertising group, your name or other identifying information is never given to an advertiser. The exception is if you specifically request that your name and contact information be shared (for example, because you want to receive more information from the advertiser).

To learn more and tell us about your advertising preferences, go to Advertising Preferences.
Or you may call 1(800) 229-7150.
The Primary Account Holder holds authority to adjust preferences for Comcast services.

Read Comcast’s Customer Privacy Notice to learn about Comcast’s privacy practices and your choices.

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