The Weather Channel® And Comcast Join Forces To Deliver Customized Weather Information And More To Users’ Desktops
Companies' Expand Relationship through Launch of First Co-Branded Premium Desktop Application from The Weather Channel
ATLANTA, March 24, 2004—The Weather Channel and Comcast today announced that they have expanded their relationship to include two co-branded desktop applications. These new applications allow users to access comprehensive weather information with one easy click. This launch makes Comcast the first company to participate in a co-branded version of The Weather Channel's premium desktop application.
Desktop Weather (available at no extra cost) and Desktop Weather Platinum (a subscription version) conveniently present timely weather details, including the current temperature for any location, through the users' system tray. Once launched by the user, the applications deliver additional details such as extended forecasts, severe weather alerts and weather-related lifestyle information. These co-branded applications, which can be downloaded at www.comcast.net, also display a button that, when clicked, delivers updates about Comcast's products and services.
Desktop Weather Platinum provides added customization options. Subscribers to this product also receive scrolling severe weather alerts, 75 local and nine regional video forecasts and an enhanced radar product that is updated every five minutes. Users can center the maps on their selected location and plot additional locations to see if approaching storms will impact them.
“We are pleased that our relationship with Comcast continues to grow and evolve,” said Jody Fennell, vice president of business development for The Weather Channel Interactive. “Through these applications we will have the potential to reach Comcast.net's 5.3 million consumers who are looking for reliable weather information in a convenient, desktop format and in turn, will create a unique environment for Comcast to deliver tailored messages to its customers.”
"We're very excited to expand and build upon our current online relationship with the nation's leading source of weather information," said Greg Butz, senior vice president of marketing and business development for Comcast High-Speed Internet. "With our experience in rich video and graphics and our lightning-fast speed, Comcast High-Speed Internet is the perfect provider to debut this new co-branded premium desktop application from the Weather Channel. Comcast is able to leverage its broadband expertise so that our users have immediate and convenient access to customizable weather information that is important to them. This relationship reinforces that promise for our existing Comcast.net customers and offers a compelling new incentive to sign up for high-speed Internet service.”
In addition to its long-standing relationship with The Weather Channel cable network, Comcast also recently announced the inclusion of video content from The Weather Channel on “The Fan,” Comcast's innovative multimedia player that is part of its enhanced broadband site. The unique weather videos are updated three times per day. Weather.com®, the popular Web site of The Weather Channel, is also featured on Comcast.net's homepage, allowing site visitors to receive updated weather conditions by simply entering a city name or zip code.
Additional products and services from The Weather Channel can be downloaded by logging on to www.weather.com/services.
Headquartered in Philadelphia, Comcast Cable is a division of Comcast Corporation, a developer, manager and operator of broadband cable networks and provider of programming content. Operating in 17 of the United States' 20 largest metropolitan areas, Comcast is one of the leading communications, media and entertainment companies in the world. Providing basic cable, Digital Cable, high-speed Internet and telephone services, Comcast is the company to look to first for the communications products and services that connect people to what's important in their lives. The company's 55,000 employees serve more than 21 million customers.
About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts 20 million unique users per month and is consistently ranked among the Top 15 of all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 7 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
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The Weather Channel