Press Releases

Comcast Kicks Off Pink Ribbon Campaign to Promote Breast Cancer Awareness Month in Partnership with Breastcancer.org

Multiplatform Offering Brings Important Educational Programming to Consumers on Xfinity On Demand, XfinityTV.com and through the Xfinity TV App

 

PHILADELPHIA, PA  -  October 3, 2011

Comcast’s Xfinity TV announced its fifth annual Pink Ribbon Campaign to mark Breast Cancer Awareness Month in partnership with Breastcancer.org. Throughout October, Xfinity TV customers can watch more than 65 educational videos on Xfinity On Demand, XfinityTV.com and through the Xfinity TV app focused on breast cancer awareness, detection and prevention, along with entertaining films and TV series that explore the impact of the illness.

“We worked with Breastcancer.org, to put together a collection of quality educational videos to help raise awareness and better educate viewers about breast cancer,” said Diana Kerekes, Vice President, Xfinity On Demand, Comcast.  “No matter the audience – woman, man, survivor, family member or friend – this collection aims to provide programming that helps inform, as well as entertain, while in the comfort and privacy of the home or on the go.”   

“For the fifth year in a row, we are proud to partner with Comcast to broaden our reach in educating the public about breast health and breast cancer,” said Dr. Marisa Weiss, President and Founder of the non-profit organization, Breastcancer.org. “We hope to impact an even greater number of people by making this expert information available across many screens including TVs, computers and mobile devices.”
Xfinity TV’s Pink Ribbon Campaign programming is currently available on Xfinity On Demand and XfinityTV.com and starting October 10 will be available through the Xfinity TV app on the iPad®, iPhone® and iPod® touch. Programming highlights include:

  • Dozens of videos promoting breast cancer awareness including topics such as early detection methods, warning signs, how to reduce your chances and how to best perform breast self-exams
  • Cancer & Cures: Learn what you need to know from the University of Pennsylvania’s Abramson Cancer Center scientists who are at the forefront of breast cancer researc
  • In-depth information about the illness including the different stages of breast cancer, breast cancer symptoms and risk factors and breast cancer myths debunked
  • Breast Cancer: The Path of Wellness & Healing: an educational and inspirational documentary featuring notable breast cancer survivors and America's premier cancer doctors
  • Lifetime original films such as Five directed by Jennifer Aniston, Alicia Keys, Demi Moore and others, Matters of Life & Dating, Living Proof and more
  • Special breast cancer-themed episodes of HBO’s Sex and the City and Showtime’s The L Word
  • Music Choice – featuring songs by award-winning musicians and breast cancer survivors such as Melissa Etheridge, Sheryl Crow, Kylie Minogue and Anastacia
  • Pink Trivia – this series tests viewer’s knowledge on important breast health issues and ways in which celebrity survivors have faced the disease
  • Exercise TV – stretching and strengthening techniques

For more information on the Pink Ribbon Campaign or to watch videos, please visit www.XfinityTV.com/specials/pinkribbon.

About Comcast Cable
Comcast Corporation (Nasdaq: CMCSA - News) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

About Breastcancer.org
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 10 million visits each year. For more information about Breastcancer.org, please visit www.breastcancer.org.